NICO at Home with Ash from Shift

 SHOP LEGGINGS 

SHOP MID RISE BRIEF - GREY MARLESHOP BASIC LONG SLEEVE - WHITE

Ash not only has a beautiful home and looks great in her undies, she is also the force behind sustainability blog Shift

NICO founder Lis sat down with Ash post photoshoot to talk sustainability, body image and what it’s like to have photos taken in your undies!

Lis: So, Ash, we’ve just finished the photoshoot...

 Ash: Which was lovely, it felt a bit awkward at first, but I was comfortable.

 Lis: Ok, because a big part of NICO – part of the reason we do these shoots and what I love about them –  is this idea of being comfortable in your own skin, of self-love and confidence and being cool with who you are. So I thought it would be an interesting time to delve into that having just confronted a photoshoot in underwear which is a terrifying prospect for anybody! So, how are you feeling about it?

 Ash: Pretty good. I was looking forward to it but was also like, ‘I’ve never done anything like this before!’ With my job in PR I’ve often arranged photoshoots where you’d be behind the camera watching how it’s going and making sure the other person is feeling comfortable, so it’s foreign in that sense. And you know that’s probably why I went down that career path, so I wouldn’t have to be in front of the camera!

 Lis: Yeah, it’s not a space that many people crave is it! But I think that raises an interesting point in that the idea of a photoshoot and taking photos of people is often about this idea of perfection. Things have to be polished and perfect and showing people on their best day and their best look, and real is unacceptable. And that’s kind of like the default isn’t it. But that being said I’ve noticed a bit of a new trend towards realism and a bit of a backlash in advertising. I think people realise that what’s often being presented is really fake and not something that we can realistically aspire to. I think that’s really interesting and that kind of realism is something we really aspire to with NICO.

Ash: I guess I’ve always been able to tune into that and recognise what’s photoshopped and fake, but I think you do notice things in others that you may be self-conscious about in yourself. Say if we’re talking about body image, you see someone and think, ‘they’re so lucky to have that great skin’, and ‘oh wouldn’t it be great to have skin like that’ or whatever it is about your body you’re less comfortable with. But I think you’ve just got to be able to let it go, and you’ve got to find that clothing that makes you feel good when you wear it. These days I tend to wear more loose-fitting clothing, just because it makes me comfortable.

Lis: I think that’s an interesting point actually that comfort is the root of a lot of this idea of being confident.

Ash: It’s becoming more of a thing, I like to think. Particularly with the kind of community that I’m delving into with Shift, I think comfort is a big thing, especially when you’re using natural fabrics.

Lis: It was really great watching you today, I think in the beginning you were a bit nervous, and I completely get that - I would be as well! But it was nice, as you were kind of like ‘I feel so comfortable in these pieces’ I really felt you warming up, and it was nice to see how that helped you through the process. 

Ash: Yeah, I really did love wearing all the pieces. They are so soft and easy to wear.

Lis: So, tell me a little bit more about Shift.

Ash: It began as a creative outlet for me – something I needed. I enjoy writing and talking to people and finding out their story, what led them to where they are now and where they see themselves going. I like finding people that have found what they’re really good at and they’re making a good go of it. They might make something with their hands and they’ve thrown themselves into their passion. I really admire that in people. I play around a bit in making things – I’ve started to learn how to sew, so I like to dabble in things but I’ve never really committed to one art, so I really admire people who’ve been able to do that.

I originally had a few different concepts for the blog, I was looking at DIY or upcycling because I had all these ideas floating around my head. But then it was actually the word ‘Shift’ that popped into my mind, because I believe and hope that it is a shift, in every industry, towards doing things with a conscience.

Things like knowing supply chains, who makes what we buy, and consumers being aware and knowing these things when they shop – from technology to fashion to furniture, anything. So when the word ‘shift’ popped into my head I thought that really works. I was starting to learn a lot more about ethics and sustainability in fashion particularly as my sister was working on Undress Runways. I was like so many others who had never actually thought about it before. But once you know, you can’t un-know! I was so curious and I couldn’t let it go. 

Lis: That curiosity is so important isn’t it, because it’s such a complex issue. I really like the title Shift because in a way it kind of sums up a complex issue. A shift is really at the centre of it isn't it and what’s needed. It’s like the way that we’ve been doing things is no longer viable. 

Ash: Exactly, and the word ‘shift’ shows that it is a work in progress, it’s a moving word. 

Lis: It’s true, so much of the discussion that I’ve heard around sustainability a is around this idea of a journey. Nobody is really perfect, but it’s about being on that journey and moving forward. 

Ash: Yes, definitely. I have a cousin who told me recently that she had bought a top from a well-known sportswear brand, but then read one of the recent reports into ethical fashion which named the brand as not doing good things. She felt really bad that she owned it, and didn’t know what to do. It was actually my Mum who was there with us at the time who said, “no, don’t get rid of it. What you have to do now is wear it, just wear it to death.” And that’s so true. There’s no need for anyone to throw things away and start again. It doesn’t need to be a big shift; you can make small changes in your life. What started as a fashion thing for me has really rolled out into the rest of my life now.





Size Chart
SKIP TO: Bras
SKIP TO: Briefs & Leggings
SKIP TO: Bodysuits, Dresses & Tees

HOW TO MEASURE

It's best to measure yourself while wearing tight fitting clothing or nothing.

The tape measure should be snug but not cutting into your body.

Make sure the tape measure is level with the ground all the way around.

BUST: Measure all the way around your body at the fullest part of your bust (usually over the nipples).

 

UNDERBUST: Measure all the way around your body at the top of your ribcage - just underneath the bust.

 

WAIST: Measure all the way around your body at the smallest part of your waist.

 

HIPS: Stand with your feet together and measure all the way around your body at the fullest part of your hips (usually just below the hip bones at the top of the buttocks).

 

Don't have a tape measure? Download our printable tape measure here.

 

Get some tips on bra fitting here. ​

 

NICO BRAS

 TRIANGLE STYLES:

 

UNDERBUST

BUST

XS

63-67cm

74-79cm

S

68-72cm

80-85cm

M

72-77cm

86-91cm

L

78-82cm

92-97cm

 

 FULL CUP/UNDERWIRE STYLES:

 

First measure your underbust - this will give you your band size.

 

  Band Size:

UNDERBUST

BAND SIZE

63-67cm

6

68-72cm

8

73-77cm

10

78-82cm

12

83-87cm

14

 

Now measure your bust. Subtract your underbust measurement from your bust measurement. The difference will give you your cup size.

 

  Cup Size:

DIFFERENCE BETWEEN UNDERBUST & BUST MEASUREMENTS

CUP SIZE

10.5-13cm

A

13-15.5cm

B

15.5-18cm

C

18-20.5cm

D

20.5-23cm

DD

 

Bra sizing is about the difference in size between the band (the number) and the cup (the letter). The two are relative! That's why cup sizes vary on different size bands. For example the cup volume of a 10B is bigger than the cup volume of an 8B.

When you change just the cup size, it won't affect your band size. However when you change band sizes, the cup size changes slightly too. So you may find that when you go up a band size, you may have to go down a cup size and visa versa.

This also explains what is sometimes called 'sister sizes'. Basically, each bra size has two sister sizes that are very similar in size:

 

Bra Size Sister Size 1 Sister Size 2
8A/Small 6B  10AA
8B/Small 6C 10A
8C/Medium 6D 10B
10B/Medium 8C 12A
10C/Medium 8D 12B
10D/Large 8DD 12C
12C/Large 10D 14B
12D/Large 10DD 14C
14C 12D 16B
14D 12DD 16C
14DD 12E 16D

 While every body is different, lots of people find they can fit bras within the sister range.

This stuff can be a bit tricky to get your head around but we are happy to help! Just email us for any questions about finding the right fit: orders@nicounderwear.com

 

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NICO BRIEFS & LEGGINGS

 

HIP

WAIST

XS/6

82-87cm

55-60cm

S/8

88-93cm

61-66cm

M/10

94-99cm

67-72cm

L/12 100-105cm 73-78cm

XL/14

106-111cm

79-84cm

 

RETURN TO TOP

NICO BODYSUITS, DRESSES & TEES

 

BUST

WAIST

HIP

XS

74-79cm

55-60cm

82-87cm

S

80-85cm

61-66cm

88-93cm

M

86-91cm

67-72cm

94-99cm

L

92-97cm

73-78cm

100-105cm

 

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